n the past pieces like hoodies, oversized T-Shirts and boombags were worn by youngsters or fashion people! The style was deemed too casual or just did not look right on everyone, but now we have good old customers asking for a cool hoody or other street style pieces. So what changed?
I guess Vetements and Off White are the best example for a perfect marketing. More importantly, fashion has changed. Trends are nowadays not limited by age or styles. It encourages to experiment and wear whatever you want.
So if your idea as a brand is great and you have a good sense for upcoming trends - you and your product can get the hottest must have piece ever.
And styling-wise, it’s a great happening for me to wear a cosy oversized hoody and put just my high heels on ; )
What about you ?